Marketing News

La Roche-Posay has rolled out The SkinChecker Campaign

Author Image

By: TOM BRANNA

Editor

Having partnered with Ipsos to uncover sun safety behavior worldwide and where the US stands from a global perspective, La Roche-Posay has rolled out a new call to action campaign. The SkinChecker Campaign is billed as a “new and modern” campaign empowering individuals to play a proactive role in the skin cancer screening process.

La Roche-Posay has created a shareable video with dalmatians checking each other spots, urging individuals to keep an eye on their spots, and the spots of their loved ones to encourage men and women to get professional skin checks, and empower them to become skin checkers.

La Roche-Posay’s Skinchecker can be found on the La Roche-Posay website in addition to YouTube and Facebook. 

Keep Up With Our Content. Subscribe To Happi Newsletters