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$50 million infusion for online hub.
April 28, 2015
By: Christine Esposito
Editor-in-Chief
WPP has made a $50 million investment in Refinery29 Inc., the privately-held fashion and lifestyle media company that provides content, shopping solutions and social networking opportunities primarily in the fashion, shopping and beauty categories targeted towards millennial women. Founded in 2005, Refinery29 is a leading content platform for millennial women. It has 25 million monthly unique viewers, reaching one out of every four millennial women. The investment is being made through WPP Ventures, which is based in Silicon Valley and explores investments in new technology companies that offer innovative solutions to WPP clients and strengthen the capabilities of WPP. WPP Ventures partnered with Scripps Networks Interactive in the investment. Refinery29’s advertisers include Procter & Gamble and Revlon. , Neiman Marcus and Luxottica.
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