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New film and global partnership with Tina Brown’s Women In The World.
April 8, 2015
By: Christine Esposito
Editor-in-Chief
Dove has unveiled its Choose Beautiful campaign with a new film shot in five countries across the globe. The goal is to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel. The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence. The Unilever brand will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together extraordinary women leaders and advocates to lead unparalleled discussions about emerging women’s issues. At the Women in the World New York Summit (April 22-24), Dove will host a conversation on beauty and choice with top female influencers across a wide variety of disciplines. “Women in the World is about real women being real role models and so is Dove in its innovative campaigns,” said Tina Brown, founder and CEO of Women in the World. “We are delighted to be joining forces with them to help women and girls redefine the notion of beauty as an attribute of confidence, character and how you live your life.” “Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem,” said Jennifer Bremner, director of marketing, Dove. “Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.” You can watch Dove Choose Beautiful at Dove.com/ChooseBeautiful
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