Strong Joins Pureology

Noelle Strong has joined Pureology as head of sales, Pureology US. In her new role, Strong will lead the Pureology sales strategy to further elevate the Pureology brand and drive growth for the brand’s haircare and styling business, bringing innovative ideas and initiatives to market.
 
With over 20 years of beauty experience, Strong began her career in the industry during her college years in Boston where she served as store manager for the local Bath & Body Works. A few years later, she was recruited by Estée Lauder where she held multiple positions over the course of 10 years ranging from counter manager to regional manager and ultimately, buyer at Filene’s for Estee Lauder brands. Strong spent the past nine years at Kérastase Paris and Shu Uemura Art of Hair where, under the guidance of Leslie Marino, general manager of Redken 5th Avenue NYC and Pureology, she quickly climbed the ranks to head of education for the brand. During her time at Kérastase, Strong’s drive and vision led to the creation of the brand’s first-ever National Artistic Network, The Kérastase Tech Team – the brand’s first step in establishing credibility within the industry as a brand that offers true education by hairdressers for hairdressers.
 
“I strongly believe in the hairdresser and the business. As one of the oldest industries in the world, it is so important that we do all we can to help elevate their craft and grow their business,” says Strong. “As the number one color-care company with an undeniable ‘cool factor,’ Pureology has forged an incredible path and paved the way for a future filled with potential. It is now my job to ensure our sales and education teams create and build together in order to drive our business to new heights.”
 
Coming full circle from her role at Kérastase, Strong will once again be working closely with Marino and her team and report into Tori Poulter, VP-sales, Redken 5th Avenue NYC and Pureology. As a self-described tough but devoutly loyal businesswoman, Noelle’s passion and strong skillsets within the sales and education divisions have positioned her well to help grow the potential of the Pureology brand.