Pravana To Host National Cut-A-Thon

Salon professional hair care brand Pravana will host a Rock the Cure National Cut-A-Thon to join industry professionals together in the fight against cancer. In support of the City of Hope’s cutting-edge research and treatment center, Steve Goddard, Pravana’s founder, president, and honoree of this year’s City of Hope Spirit of Life Award, is asking salons and stylists to “Rock The Cure” by hosting a cut-a-thon to raise awareness and funds for the organization.
 
“Bringing together the stylist community and encouraging participants to use their talents for this deserving cause is especially important to me,” said Goddard. “I am excited to be working with City of Hope in hosting this incredible National Cut-A-Thon campaign.”
 
On Monday, May 18, salons and professional stylists across America are encouraged to host their own Rock the Cure Cut-A-Thon events and donate proceeds from salon services, inviting friends, family and clients to get the word out and come in themselves. To participate and learn more about the campaign, visit the City of Hope website and complete a registration form to receive all the tools needed to recruit, plan and promote individual events.
 
Goddard will receive The Spirit of Life Award at Mandalay Bay Hotel & Casino, Las Vegas, Nevada at the Gala on July 11
 
Pravana’s ongoing efforts to support City of Hope include a five percent donation of all Pravana Nevoproduct sales to the organization, a program implemented in 2012. To date, Pravana has contributed more than $213,334 to City of Hope.