Marketing News

2015 Better Homes and Gardens Best New Product Awards

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By: TOM BRANNA

Editor

Better Homes and Gardens and market research firm BrandSpark International have unveiled the winners of the 2015 Better Homes and Gardens Best New Product Awards. Here’s a rundown of the winners in household and personal care:

Acne Treatment: Smashbox Photo Finish More Than Primer Blemish Control;

Air Freshener: Febreze Sleep Serenity Moonlit Lavender Air Effects;

Automotive Air Freshener: Yankee Candle Smart Scent Vent Clip;

Baby Wipes: Pampers Baby Sensitive Baby Wipes;

Blush/Bronzer: Physicians Formula Bronze Booster Glow-Boosting Beauty Balm BB Bronzer SPF 20;

Body Lotion: Curel Rough Skin Rescue Smoothing Lotion;

Body Wash: Dove Deep Moisture Body Wash with NutriumMoisture;

Concealer: CoverGirl + Olay The De-Puffer;

Conditioner: Pantene Pro-V Damage Detox Daily Rebuilding Conditioner;

Convenience Cleaning: Clorox Disinfecting Wipes, Tub & Shower;

Dish Soap: Dawn Hand Renewal with Olay Beauty;

Dishwasher Detergent: Finish Powerball Tabs Power and Free Dishwasher Detergent;

Dry Shampoo: Herbal Essences Naked Volume Dry Shampoo;

Dryer Fabric Softener: All Free Clear Dryer Sheets;

Eye Cream: Olay Regenerist Luminous Dark Circle Correcting Hydraswirl;

Face/Body Cloths: Clean and Clear Night Relaxing All-in-One Cleansing Wipes;

Facial Cleanser: Biore Deep Pore Charcoal Cleanser;

Facial Mask: St. Ives Nourished & Smooth Oatmeal Scrub + Mask;

Facial Scrub: St. Ives Even & Bright Pink Lemon & Mandarin Orange Scrub;

Floor Cleaner: Pledge FloorCare Multi-Surface Concentrated Cleaner;

Floor Cleaning Appliance: Swiffer Bissell SteamBoost;

Floor Cleaning Tool: Swiffer Sweep & Trap;

Foundation: CoverGirl + Olay Facelift Effect Firming Makeup;

Hair Color: L’Oreal Paris Mousse Absolue;

Hair Treatment: Dove Pure Care Dry Oil Nourishing Treatment;

In-Wash Scent Booster: Downy Unstopables Dreams In-Wash Scent Booster;

Laundry Stain Remover: Clorox Smart Seek Bleach;

Lip Color: Burt’s Bees Lip Crayon;

Liquid Fabric Softener: Ultra Downy Infusions Sweet Dreams Liquid Fabric Softener;

Liquid Laundry Detergent: Arm & Hammer Plus OxiClean Ultra Power Laundry Detergent;

Mascara: L’Oréal Paris Voluminous Butterfly Mascara;

Men’s Antiperspirant/Deodorant: Old Spice Wolfthorn Antiperspirant & Deodorant;

Men’s Body Spray: Axe Deodorant Body Spray, Gold Temptation;

Men’s Body Wash/Cleansing Bar: Dove Men + Care Aqua Impact Body and Face Wash;

Men’s Razor: Gillette Fusion ProGlide Manual Razor with FlexBall Technology;

Men’s Shampoo and Conditioner: Head & Shoulders with Old Spice Shampoo for Men;

Men’s Skin Care: Dove Men + Care Sensitive + Face Lotion;

Mouthwash: Crest Pro-Health Tartar Protection Rinse;

Nail Care: OPI Glitter Off Peelable Base Coat;

Nail Color: Revlon Colorstay Gel Envy Nail Enamel;

Oral Care (Sensitivity): Sensodyne Complete Protection;

Powered Oral Care/Teeth Cleaning: Oral-B Black 7000;

Shampoo: Pantene Pro-V Damage Detox Daily Revitalizing Shampoo;

Single Dose Laundry Detergent: Tide Pods Free & Gentle;

Toilet Cleaner: Mr. Clean Magic Eraser Toilet Scrubber;

Women’s AP/Deodorant: Dove Advanced Care with NutriumMoisture AP/deo;

Women’s Razor: Schick Hydro Silk Sensitive Care Razor;

Women’s Skin Care: Olay Fresh Effects (Dew Over!) Hydrating Gel Moisturizer.

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