Marketing News

Macy’s has inked an accord to acquire Bluemercury, Inc.

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By: TOM BRANNA

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Macy’s has inked an accord to acquire Bluemercury, Inc., in a $210 million cash deal. Bluemercury, based in Washington, DC, currently operates approximately 60 specialty stores in 18 states, typically in prime street-level locations and urban lifestyle centers. It also has an online business.

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