Company News

Black Opal Launches New Campaign

'I Define My Beauty' is a multimedia experience.

Black Opal is set to debut a new multimedia campaign called “I Define My Beauty.” The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty.

“I Define My Beauty” kicks off with a video featuring Celebrity Make-up Artist & Black Opal Artistic Director Merrell Hollis and other beauty professionals in New York City discussing their own definitions of beauty. The makeup pros tackle myths and stereotypes and discuss how their clients choose self-expression and creativity to make their own personal style statement, instead of relying on old-fashioned notions of beauty do's and don'ts.  

Throughout the “I Define My Beauty” campaign, Black Opal will be encouraging women to join in the conversation via social media by following the conversation on Twitter and Instagram @blackopalbeauty and participate by sharing their I Define My Beauty stories using the hashtag #IDefineMyBeauty.

Black Opal is a global brand available in 30 countries worldwide in the mass market. For more on this brand and other ethnic beauty leaders, check out the April 2015 edition of Happi.

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