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Teams up with second oldest global perfume house.
February 19, 2015
By: Melissa Meisel
Miami-based perfume distributor Paris Perfumes Inc. partnered with the second oldest perfume house in the world, Caron Paris. The perfume distributor now holds the exclusive US distribution rights for this legendary perfume house. Paris Perfumes Inc. plans to first rollout a collection of Caron Paris’s vintage scents including rare and limited editions along with a men’s series featuring the famed scent Pour un Homme. The rollout is in anticipation for the next generation of scents to be released as a feminine series. With the next generation of perfumes well on its way, Caron Paris decided to partner with Paris Perfumes Inc. because of its reputation delivering quality service with sophistication and grace. Caron Paris, the perennial perfume house created in 1904 in Paris by Ernest Daltroff, is an avant-garde brand, in harmony with art and fashion. The perfume house continues to employ timeless techniques in the creation of its fragrances, making each of them a unique piece of art. Its leading perfumer travels the world in search of rare base notes deriving from flowers, plants, woods, and fruits, creating only exceptional scents. Caron Paris is one of the last perfume houses to remain focused on fragrances and to still have an in-house 'nose', Monsieur Fraysse. Alès Groupe purchased Caron Paris in 1988 with the mission to maintain its legacy of excellence. Similarly to the luxury perfumer, Paris Perfumes Inc. spans generations with a wealth of history and knowledge of the beauty industry. Yuval Ofir, vice president of Paris Perfumes Inc. states, “I’m looking forward to this new partnership. Caron Paris’ history begins with a significant story of migration, as does our own. It seems that things have come full circle and we’re thrilled to be able to honor the timelessness that both brands share.” More info: www.parisperfumesinc.com, www.parfumscaron.com.
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