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OPI, Max Factor and Jill Stuart join China's online retailer.
January 30, 2015
By: Melissa Meisel
China's online retailer of beauty products Jumei International Holding Limited welcomed Max Factor and OPI Products to its “Authentic Beauty Product Alliance” (ABPA) and signed a cooperation agreement with Jill Stuart.
Authenticity is a big part of the deal, according to the company. It said in a statement, “Jumei has always remained committed to sourcing the highest-quality beauty products for customers and ensuring authenticity. China's State Administration for Industry and Commerce conducted a sample check and survey and released reports on Dec. 11, 2014 and Jan. 23, 2015. Both reports resulted in 100% authenticity. The company believes that this demonstrates the efforts Jumei has been making to ensure the authenticity of the beauty products that are sold on its platform.”
Jumei is China's No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan
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