Hair-Raising Issues

Who knew that there was so much to do when it comes to hairdos? According to results of a consumer study by Aussie, tress stress forces women to make social sacrifices, run late and sometimes miss out on enjoying fun activities. More specifically:

• Women run late an average of one day per week due to hair drama;
• One third of moms (35%) say their hair requires more time than their kids in the morning;
• 40% of women under 40 cried at least once over their hair in the past six months;
• Nearly a quarter (23%) of women under age 40 think that while having sex, a partner ruining their hair would be worse than a partner who can’t perform;;
• Seven percent of women admit to avoiding getting intimate altogether to preserve their hair style; and
• Women spend 20 minutes per day on their hair, translating to a full work week each year.

To ensure all that drama ends happily ever-after, Aussie is rolling out Aussie Total Miracle 7N1 Collection. The line includes Aussie Total Miracle 7N1 Shampoo and Conditioner, which provide seven benefits including: strength against damage, nourishing moisture, split-end protection, humidity control, silky softness, lasting smoothness and brilliant shine. Aussie Total Miracle 7N1 Dry Shampoo refreshes hair in between washes and extending any style. Seven benefits provide a first day clean look, a boost of freshness, lightweight fullness, color protection, a refreshed feel, a matte finish and an awesome scent, according to the company.

To help women see through even their darkest bad hair days, Aussie is providing hair care tips and tricks at Aussie YouTube channel. Here, celebrity stylist Sarah Potempa brings effortless style into reality with the Easy Hair Guide, an exclusive video series with step-by-step how-to tutorials for easily-achieved styles.

“The Easy Hair Guide helps women save serious time and effort and still get great results,” says Potempa. “I love the new Aussie Total Miracle 7N1 Collection because it gives your hair everything it needs to be healthy, shiny and beautiful.”