Vidal Sassoon Rolls Out Salonist

Vidal Sassoon is rolling out new Vidal Sassoon Salonist, a new at-home hair color system said to be inspired by Sassoon’s color artistry. The system, which gives women the tools and techniques that will elevate their home hair color to an art form, incorporaties an exclusive two-step technique that treats roots and lengths separately.
 
The color formula in Vidal Sassoon Salonist has been specifically created to give the perfect consistency for use with a brush and bowl –like in the salon – so women can achieve a precise application at the roots. The exclusive two-step technique uses the science of rheology and an exclusive Vidal Sassoon Serum to change the hair colour formula into an easy to apply glaze, after the treatment of the roots, for a completely tailored colour performance. The result is hair colour full of dazzling depth and tones which is blended seamlessly from root to tip.
 
In a global study after using Vidal Sassoon Salonist for the first time, women immediately saw the benefits: 78% of consumers rated Vidal Sassoon Salonist as better or the best at-home colour they had ever tried. In an extended test where consumers used the product more than once, two out of three preferred Vidal Sassoon Salonist over their current brand.