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Celebrities such as Rosie Huntington, Jimmy Butler and Radhi Shetty appear in promotions.
May 6, 2024
By: Melissa Meisel
Alo Yoga has a new celebrity campaign that just launched called “Move Into Wellness” with Rosie Huntington, Jimmy Butler and Radhi Devlukia promoting the retail and personal care collection. The company also recently rolled out some new supplements for beauty and wellness. It has been expanding its portfolio outside of clothing and accessories in recent years by breaking into the health and wellness category with body care in 2020, skincare in 2021, hair care in 2022 and supplements in 2023. For 2024, Alo Yoga expanded its Alo Stackable Wellness System to include three new capsule formulas. Each formula can be taken alone or as part of a personal supplement routine. Superfood Multivitamin covers the daily essentials, while Chill and Energy Pop offer mood support throughout the day. The Stackable Wellness System also includes the brand’s successful first installment of ingestible gel shots. Mirroring its existing Glow System for skin, body and hair care, the formulas highlight amla, a potent antioxidant superberry. This season, Alo Yoga will release two additional Capsule drops as a part of the ingestible stacking system. For more on wellness, look here.
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