Eos Debunks Shave Myths in New Shave 101 Campaign

Before the blades of a new razor smoothed off the unwanted peach fuzz on their growing legs as tweens, consumers can recall their mothers schooling them on the so-called “rules” about shaving. One being not to touch the hair on their thighs and another not to shave too often, as hairs will grow back thicker and darker potentially causing the irksome ingrown hair.

The Evolution of Smooth is seeking to challenge these shaving myths in a newly launched Shave 101 campaign. Through Sept. 30, in their new influencer-backed campaign, the brand will provide tips on the proper way to shave and the best techniques for getting a close shave on all parts of the body.

Content creators Anayka Kasha, Carly Joy and Audrey Trullinger will share their shaving stories and helpful shaving tips, while utilizing Eos’ multi-format shave solutions. They share their different perspectives on why the brand’s Cashmere Shave Butter is among their shower staples, the shave advice they’d give their younger self and how the act makes them feel.

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