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The pink tint captures Tinx’s flirty spirit and is universally flattering, says the brand.
June 5, 2024
By: Lianna Albrizio
Associate Editor
U Beauty, a skincare brand known for its proprietary Siren Capsule Technology, has launched its first collaboration with podcast host Christina Najjar, better known as Tinx in the entertainment industry, for a lip innovation that is sparking much dialogue.
Plasma Lip Compound in Rom Com is inspired by Tinx’s romantic misadventures, affinity for romantic comedies and her obsession with having juicy-soft lips, per the brand.
Rom Com is billed a “universally flattering pink that’s kind of girly, but not too sweet,” per marketers and captures Tinx’s flirty spirit.
“I wanted to make a color that just looks good on everybody—like your lips but better,” said Tinx.
Siren Capsule Technology
Driven by Siren Capsule Technology, Rom Com features the original science-powered benefits of the original Plasma Lip Compound, including enhanced visible measurable volume, natural looking lip enhancement and increased softness and hydration with full plumping and contouring effects realized in four weeks.
Siren Capsules interact specifically where needed to optimize cell activity and increase hydration, while select natural extracts, peptides and barrier strengthening ceramides restore lipid levels and boost natural collagen synthesis for visibly improved texture and diminished vertical lines around the mouth.
It also delivers long-chain hyaluronic acid to high-risk areas to plug barrier breaches, inflate and plump; then, hyaluronic acid spheres layer on top to further volumize the lips for a complete restorative lip treatment that visibly transforms lips with an enhanced 3D cushion-effect.
The U Beauty x Tinx Plasma Lip Compound in Rom Com retails for $68 here.
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