Aware Products Adds Wilson

Aware Products added Ni’Kita Wilson as vice president of sales & innovation.  Based in New Jersey, Wilson, an experienced cosmetic chemist and nationally recognized beauty expert, will extend Aware Products’ geographic reach and bring added depth to its world-class team of sales, product development, R&D, manufacturing and customer service professionals.

Wilson began her career as a cosmetic chemist, creating a number of patented skin care compounds.  Over the past 14 years, she has been responsible for developing a broad range of beauty products from mass to prestige, including hair care, bath and body and skin care.  At Aware, she will develop new product concepts and partner with clients to create new formulations to help their brands innovate and grow. 

“Ni’Kita is this great combination of serious cosmetic chemist and savvy beauty executive,” said Kristine Cryer, executive vice president of sales, marketing & product development at Aware.  “Editors for major beauty publications rely on her to translate highly technical R&D concepts into consumer-friendly language.  In the same way, she will be able to help bridge the gap between marketing and R&D for her clients.  She has a proven ability to listen, understand what they need and deliver top-notch service and quality products.”

“At Aware, I get to focus on the things that I love the most – partnering with brands to create new product concepts to help them innovate and grow,” Wilson said.  “It’s so exciting to join this highly talented Aware team with its depth of R&D and manufacturing capability, and its passion for building creative partnerships with clients and providing a level of service that truly sets them apart.”