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Lea T to front hair color campaign in 2015.
November 4, 2014
By: Melissa Meisel
Redken named its newest brand muse, Brazilian model and anti-bullying and equality advocate Lea T. She joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, renowned hairstylist and fashion industry legend Guido and celebrity colorist Tracey Cunningham. “Lea T is a true pioneer for beauty,” says Leslie Marino, general manager, Redken US. “She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.” One of the fashion world’s most in-demand and inspiring models, Lea T was first discovered by Givenchy designer Riccardo Tisci and became the face of Givenchy in 2010. She’s been featured in Vogue Paris, Vanity Fair, Vogue Brazil, Numero, W, Hercules, Interview, Cover and Love magazines, as well as the cover of Elle Brasil. Lea T makes her Redken debut in January 2015, showcasing her lust-worthy color in print and social campaigns for an exciting new innovation from Chromatics haircolor.
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