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Sponsorship of online dating site includes events and sampling.
October 28, 2014
By: Christine Esposito
Editor-in-Chief
Wella Professionals is partnering with the world’s largest online dating company, Match. The year-long collaboration kicked-off with a “Girls’ Night Out Stir Event” in New York City at a Wella Professionals salon, where Wella stylists offered single women expert styling to get them ready for a happy-hour mixer with single men looking to mingle. The night kicked off a nationwide tour where 19 other Wella Professionals salons will be offering complimentary styling to Match subscribers before they embark on a night of possibly meeting “the one.” The partnership will also include product sampling, the latest hair trends and beauty advice on social media, and exclusive blog posts on Match featuring tips from Wella Professionals’ celebrity stylist, Andy LeCompte and Wella Professionals’ celebrity colorist, Jennifer J. As part of the sampling program, Wella Professionals will be offering Match subscribers in-salon incentives and coupons so single women everywhere can choose products and styles that will help them achieve their best “date night hair.” “Half of the battle with dating is getting that first date. This partnership with Wella Professionals allows us to help our members look and feel their best, and we’re excited to be able to bring products and tips to help single women land the date and make a memorable first impression,” said Lizzie Daniel, Match’s director of sponsorships.
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