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October 2, 2014
By: TOM BRANNA
Editor
Market research firm Mintel contends that after experiencing a 2% decline from 2011-2013, the lip cosmetics segment posted gains of nearly 9% between 2012 and 2014, with sales poised to reach nearly $1.4 billion this year. While lip cosmetics still account for the smallest percentage of total color cosmetics sales, it is currently the strongest performing segment in terms of growth, compared to 6.4% ($4.8 billion) growth for the facial cosmetics market and 4.2% ($3.4 billion) gains for eye makeup during that same time period. Bold lip colors continue to be the on point trend, with nearly one third (32%) of lip product users aged 18-24 looking for intense lip colors, compared to less than 20% of respondents aged 25+.
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