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October 2, 2014
By: TOM BRANNA
Editor
JAPAN: Procter & Gamble’s Ariel detergent has launched a web exclusive video called “Beautiful Life – Life and Dirt,” which highlights various stains through a special “sudden stain machine.” The video is directed by Yuichi Kodama, who has won the Grand Prix in all three major advertising awards, according to P&G Japan.
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