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Kicks off campaign with short film and UN visit.
September 30, 2014
By: Melissa Meisel
More than ten years ago, Dove started a groundbreaking conversation about real beauty in an effort to create a world where beauty is a source of confidence, not anxiety. Its latest incarnation is a new campaign, Legacy, said to encourage women to express their beauty with confidence, since female role models play such an important part in how girls perceive their own beauty. Legacy, a short film, spotlights how women can pass down positive feelings of beauty to a girl in their life, just in time for the 5th Annual Dove Self-Esteem Weekend taking place at the United Nations. Dove will celebrate beauty legacies at the kick-off to the weekend (Oct. 10-12) at the United Nations on Oct. 9. The brand will ignite an inspiring conversation on beauty legacy and self-esteem with Dove Global Self-Esteem Ambassador Jess Weiner; Ruby Karp, an influential voice on girls’ issues and social media; and Gabi Gregg, body image role model and blogger behind the site Gabi Fresh. Jess Weiner will also lead an empowering self-esteem workshop for girls from Dove partner organizations including Boys & Girls Clubs of America, Girls Inc., and Girl Scouts of the USA. More info: http://www.dove.us/Our-Mission/Girls-Self-Esteem/default.aspx
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