FTC Approves Final Ruling Against Lornamead

Following a 30-day public comment period, the Federal Trade Commission has approved a final order settling charges that Lornamead used exaggerated claims about its “Lice Shield” shampoo, stick, and spray products, stating that they would prevent or reduce the risk of getting head lice. Under the final order setting the FTC’s charges, Lornamead will pay $500,000, and is prohibited from making further deceptive lice-prevention claims.
 
According to the FTC’s complaint, Lornamead claimed in print ads, websites and banner ads and on packaging that the citronella and other essential oils in its Lice Shield products would “dramatically reduce” the risk of head lice infestations. The company also claimed that the best way to treat lice was to avoid getting them, with Lice Shield products that are “scientifically shown to repel head lice.”

The Commission vote approving the final order and responses to members of the public who provided comments was 4-0-1, with Commissioner Terrell McSweeny not participating.