Living Proof Names CEO

Grace Ray has been appointed chief executive officer of Living Proof effective September 19.  Ray has served as chief marketing officer since 2011 and succeeds Jill Beraud, who will be leaving the company.  Ray has been instrumental in the company's tremendous growth and success over the past several years. Working closely with the entire Living Proof team, Ray delivered a portfolio of award-winning and game-changing products, increased the brand's awareness and leveraged co-owner Jennifer Aniston in powerful marketing campaigns to drive double-digit sales growth.

“The Board and everyone at Living Proof thanks Jill for her leadership and wishes her all the best in her next endeavor,” said Jon Flint, chairman and co-founder.  “The board and I believe that Grace is uniquely qualified to drive Living Proof to be a global brand. Not only has Grace proven she is a talented marketer, but she also has a sharp business acumen, is a strong operator, and has incredible passion for our mission of making women the 'Living Proof' that our products truly work.”

Ray has over 17 years of experience working for world-class consumer goods and beauty companies such as L'Oreal, Nestle and Estee Lauder.  Prior to joining Living Proof, Ray served as VP-global marketing for Smashbox, helping build the brand into a globally respected cosmetics firm acquired by Estee Lauder in 2010.

“It's been exciting and rewarding, over the last several years, to see our hair care business grow so rapidly at Sephora, Ulta and salons as well as enter the professional skincare category,” explains Ray.  “I believe in our founding vision of creating a science based beauty brand.  My goal will be to continue to build awareness for the brand globally and leverage the suite of powerful patented technologies we've created to deliver meaningful solutions for consumers worldwide.”