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The new custom range targets multiple haircare goals.
September 24, 2024
By: Lianna Albrizio
Associate Editor
eSalon has introduced a range of personalized shampoos, conditioners, leave-in conditioner sprays and hair masks for all hair types.
The line is an extension of the brand’s custom hair color, which launched in 2010. eSalon says its personalization technology is complemented by a diverse group of industry experts who understand that every person has different hair needs and goals, and that those aspects evolve over time.
After keying in the responses to a brief quiz about hair history, goals and preferences, eSalon curates a personalized formula for individual hair needs and includes the option to add a unique fragrance.
Users can choose up to three hair goals of 16 options for a unique formula.
According to the company, key components include tri-bonding technology, which strengthens the hair by helping form new bonds through the creation of a 3D network inside each strand; and L21 Complex, a conditioning agent that helps protect and seal the hair’s surface, restoring all C-21 Lipids chains present in the cuticle. Microbiome defense offers an advanced blend of natural ingredients designed to balance the scalp’s microbiome and improve hair health, according to eSalon.
Formulas are free from SLS, SLES, phthalate and silicone (except the hair mask) and cruelty-free, according to the brand.
“Cutting-edge personalization technology is what we’re known for – so to introduce a new kind of custom hair care to the market couldn’t be more exciting for us,” said Greta Rose, eSalon CEO. “The expansion of our expert-led offerings allows our existing and new customers to achieve a truly custom hair care and color routine designed just for them.”
One-time purchase of a personalized shampoo, conditioner or leave-in conditioner spray starts at $28, and the hair mask is $30.
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