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The digital experience delivers detailed skin assessments to guests in seconds, along with personalized skincare regimens featuring products available for purchase onboard.
September 30, 2024
By: Lianna Albrizio
Associate Editor
Perfect Corp, a leader in augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech, collaborated with Starboard Group, a leading vacation retail curator.
Starboard says it’s continuing to pave the way for innovation as it rolls out its SkInsight experience, an interactive AI skin analysis, and onboard 30 additional ships this month. Developed in partnership with Perfect Corp., the SkInsight digital experience delivers detailed skin assessments to guests in seconds, along with personalized skincare regimens featuring products available for purchase onboard.
Starboard debuted the SkInsight experience on Carnival Jubilee in December 2023 and will now offer the AI solution at retail stores on ships across Royal Caribbean International, Carnival Cruise Line, Virgin Voyages and TUI Mein Schiff fleets.
“We’re incredibly excited to expand this unique offering to so many more ships this year, allowing us to strategically leverage AI to enhance the retail experience for every skincare lover on board. It’s shopping, but smarter and even more fun!” said Lisa Bauer, Starboard Group president and CEO. “Our teams have collaborated closely with Perfect Corp to create a bespoke SkInsight app experience for Starboard, which underscores our commitment to innovation, seamlessly weaving engagement into the shopping experience.”
Starboard’s “Beauty for All” campaign empowers individuals to embrace their unique beauty with products and solutions that are accessible to all and promote a vibrant and inclusive world through positive messaging. SkInsight—a first-at-sea concept – is part of Starboard’s “retailtainment” concept, which delivers immersive events and activations, as well as the creation of retail environments, digital experience and ecommerce.
In seconds after snapping a photo, guests receive personalized skincare recommendations verified by dermatologists. The tool can address guests’ skincare concerns from wrinkles, to texture, and dark circles, or simple enhancements for glowing skin. Since its launch, the tool has delivered glowing results. SkInsight has not only increased the sales volume and guest spending by 20%, but it has also expanded the average transaction amount by 10%.
Perfect Corp. developed a tailored solution for Starboard Group, designed to address the challenges of operating at sea. With offline functionality and no reliance on internet connectivity, this solution ensures seamless performance in maritime environments, aligning with the unique operational demands of onboard retail.
“We are thrilled to partner with Starboard Cruise Lines to launch the SkInsight AI skin analysis experience at sea. AI-powered skin analysis has the potential to personalize skincare shopping like never before, offering tailored solutions for everyone,” said Perfect Corp. Founder and CEO Alice Chang, “By bringing this cutting-edge technology to Starboard’s travel retail environment at sea, we are taking the onboard beauty experience to new heights, ensuring that guests receive personalized care and advice while enjoying their journey.”
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