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New plumper collection offers a cooling sensorial experience and spans 12 shades including a holographic lavender.
October 2, 2024
By: Christine Esposito
Editor-in-Chief
Covergirl has expanded its Yummy Gloss line with new Clean Fresh Yummy Gloss Plumper. The formula offers up to 35% plumper looking lips, according to the Coty-owned brand.
The formula is infused with what Coty is calling a “natural plumping complex.” When applied, there is a cooling sensation that builds to a comfortable tingle without the burn, according to Covergirl.
Clean Fresh Yummy Gloss Plumper is available in 12 shades including Like You A Choco-lot, a shimmering brown; Minter Is Coming, a sky-blue tint with a clear finish; and Pixie Dust, which is a holographic lavender.
“With the rise of ‘tweakments’ across social media, we saw an opportunity to create an affordable beauty product that enhances your natural look, without invasive treatments,” said Mary Santangelo, SVP, Covergirl global marketing, Coty.
Based on a consumer study of 103 women after one week of use, 94% of women said their lips felt hydrated and 92% said the formula has an icy, cooling, tingly sensation.
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