New Products

Proactiv Unveils New Skincare Products

Acne products address concerns such as skin texture, hyperpigmentation and body blemishes.

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By: Christine Esposito

Editor-in-Chief

Proactiv is rolling out new skincare products for acne that cater to diverse skin types and address concerns such as skin texture, hyperpigmentation and body blemishes.

The new products include Proactiv Smoothing BHA Cleanser; Proactiv Smooth & Bright Resurfacing Mask, which is formulated to target post-acne marks, discoloration and hyperpigmentation; and Proactiv Blemish Control Body Cream, which is for blemishes on the back, chest, arms and thighs.

The BHA Cleanser is available now Proactiv.com, Ulta, CVS, Target and Amazon. The Smooth & Bright Resurfacing Mask is now available at Proactiv.com and will arrive at Ulta in early in 2025.

The brand is also offering new Proactiv Solution Minis, which offers an introduction to Proactiv’s signature three-step routine as well as a portable solution for travel. The Renewing Cleanser, Revitalizing Toner and Repairing Treatment are housed in TSA-approved sizes. The minis are available in Target stores and Target.com now and will roll out to Walmart.com.

“Those struggling with acne-prone skin often have additional concerns that go beyond the actual breakout—the Smoothing BHA Cleanser and Smooth & Bright Resurfacing Mask—are thoughtfully designed to not only treat acne but also address concerns like texture, dark marks, and hydration. They are fantastic additions to an already incredible line of acne-fighting products, and offer comprehensive care for overall healthier, clearer-looking skin,” said Dr. Rachel Nazarian, board certified dermatologist and Proactiv partner.

Earlier this year, the brand rolled out a post-blemish treatment.

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