Global Sales Surge 210% for Korean Beauty Brand D’Alba

Vegan beauty brand D’Alba has reported it achieved significant growth in its overseas sales, rising to approximately $100 million in 2024 – a 210% growth compared to the previous year.

With this growth, D’Alba’s international market revenue now accounts for 45% of its total revenue.

Its global growth came from its flagship product, the White Truffle First Spray Serum, alongside Waterful Sunscreen and Double cream. Further, D’Alba’s consistent performance across diverse global markets include Japan, ASEAN countries, US, EU and Russia.

D’Alba had been generating most of its sales from the Korean market until 2023. The First Spray Serum initially gained traction in Korea as the “Flight Attendant Mist” getting widely known with its innovative formulation based on premium ingredients, like white truffles, with the convenience of a spray. With this product, the brand gained its leading position in the domestic market with references in the major beauty channels – Top 3 at Olive Young and first rank in the Naver Shopping Beauty Category and Coupang’s suncare/essence/ampoule category.