CloroxPro’s Latest Clean Index Report Reveals Increased Call for ‘Eco-Conscious’Solutions

Cleaning professionals and consumers continue to adopt “eco-conscious” cleaners, according to the results of CloroxPro’s 2024 Clean Index report. At the same time, cleaning staff suffers from burnout due to constrained resources. CloroxPro’s findings are based on a survey of 1,500 cleaning professionals and consumers during the past year.

Responses from the study show that eco-conscious cleaner adoption is becoming widespread: two in three cleaning professionals stated that their facilities use such solutions and 60% reported that their facility set a business goal to use more eco-conscious products.

Burnout Remains an Issue

This study reinforced that burnout is a big challenge faced by cleaning professionals. Fifty percent of cleaning professionals indicated that they experienced burnout within the past year. Nearly half of all respondents said their level increased in the past two years. Cleaning professionals highlighted a lack of training as a key factor to burnout – less training can lead to less employee knowledge about cleaning protocols and efficiency, and lower employee confidence in cleaning outcomes. According to the survey, 60% of cleaning professionals do not feel confident that the areas they manage are properly cleaned and disinfected due to a lack of training programs.

The Clean Index survey also found that more than half of consumers remain concerned about germ exposure at work. Seventy-nine percent noted that it is important for businesses to provide disinfecting wipes. In light of this finding, access to ready-to-use (RTU) products can provide a more efficient solution for regular cleaning and disinfection of high-traffic areas and frequently touched surfaces.

New Product Solutions from CloroxPro

“As industry leaders, CloroxPro champions creating a cleaner and healthier world. We understand the importance of doing so in a way that helps cleaning professionals overcome their challenges,” said Kyra Caskey, senior director of marketing, CloroxPro. “As we reflect on the cleaning industry’s evolving demands and priorities over the past year, we are proud that the 2024 launch of Clorox EcoClean Disinfecting Wipes, our ongoing Healthy Clean education program, and our portfolio of many ready-to-use cleaning products will help support cleaning professionals meet the challenges they face. We will continue to develop innovative products and solutions to meet the evolving needs of cleaning professionals.”

Data for this report was collected in a September 2024 online survey of 1,000 consumers, a nationally representative US general population based on age, gender, region, race/ethnicity and income, and 511 cleaning industry professionals defined as frontline workers, decision-makers, building service contractors and infection specialists who work in education, government or healthcare settings.