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Unilever’s K18 Inks Distribution Deal with Sally Beauty’s Salon Segment

The partnership will launch in all Beauty Systems Group stores in the US and Canada, including e-commerce, in April.

Sally Beauty Holdings, Inc.’s salon distribution segment Beauty Systems Group has inked a distribution agreement with K18.

The partnership will launch April 1 in all Beauty Systems Group stores in the US and Canada, including e-commerce. The stores are known as Cosmoprof, according to the company.

“As part of our ongoing commitment to bring innovation to our stylists, we are excited to be launching K18 to our pro community in April,” said Mark Spinks, president of Beauty Systems Group. “K18 delivers cutting-edge technology and is an admired brand among stylists with a loyal customer following. We are thrilled at this opportunity to bring such a phenomenal and high-efficacy brand to our stylists across our US and Canadian territories.”

Biotech-Backed Haircare

Powered by the proprietary K18 Peptide, the brand’s expanding lineup of biotech-backed haircare products is designed to address hair damage at the molecular level, providing stylists with faster, more effective solutions that eliminate the long processing times traditionally associated with repair treatments, said the Happi Top 30 company.

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