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The self-care brand unveils new hand wash, shave and lip products and a new scent, Lotus Water and Jelly Bear.
February 11, 2025
By: Lianna Albrizio
Associate Editor
Punxsutawney Phil may have declared six more weeks of winter, but Tree Hut is swinging into spring with its new collection of body care products.
To expand its everyday self-care essentials, Tree Hut is launching four new product forms and six new scents. Officially joining the hand wash space, the brand is offering Serum-Infused Hand Wash, available in fan-favorite scents Vanilla and Coco Colada. Packed with skin-loving ingredients like hyaluronic acid and ceramides, the new hand wash also features plant-based cleansers that gently and effectively nourish hands with natural ingredients. It will also be available in Tangerine, Sunkissed Poppy, and new scent – Lotus Water.
“We’re thrilled to bring our consumers even more ways to indulge in self-care with our new and vibrant Spring collection,” said Luis Garcia, chief marketing officer. “At Tree Hut, we’re always listening to our fans and evolving to deliver exciting new scent experiences and innovative product forms that make every day routines feel luxurious. With this launch, we’re expanding the possibilities of self-care – offering fresh, fun, and feel-good essentials that elevate self-care moments in a whole new way.”
The brand is also expanding its shave collection with Pre-Shave Foaming Polish, enriched with lactic acid and refined sugar crystals. The polish delivers a gentle exfoliation leaving skin prepped to shave in lightly scented Coco Colada, Vanilla, Tangerine and Moroccan Rose. Tree Hut’s award-winning Shave Oil and assortment of shave essentials can be found in the specialty bath section and are now available in the shave aisle at select retailers.
To round out the new forms, Tree Hut debuts two new lip care essentials: the Vanilla Sugar Lip Scrub, now available in a twist-up tube, crafted with an exfoliating Sugar and Vanilla formula to gently buff away dry skin and leave lips polished and prepped. Tree Hut’s new Overnight Lip Mask, a replenishing lip treatment while you sleep, is available in Vanilla, Watermelon and Strawberry.
Alongside the newcomers, the brand’s fan-favorite product forms launch in seasonal scents. The Shea Sugar Scrubs are available in Enchanted Jasmine, Lotus Water and Jelly Bear. Tangerine, previously available as only a shea sugar scrub, expands to foaming gel wash, moisturizing shave oil and moisturizing body lotion. Lotus Water is also available in additional forms, creating a full self-care routine with Foaming Gel Wash and Whipped Shea Body Butter. Additionally, Tree Hut fans can now spritz and refresh throughout the day with highly anticipated Vanilla, Coco Colada and Passionfruit Sol Fragrance Mist. Last but not least, Tree Hut’s line of lip care, Sugarlips, has added a Lip Butter in the delicious scent of Pineapple.
On shelves exclusively at Ulta is the Electric Beach Moisturizing Shave Oil, Electric Beach Shea Sugar Scrub and Golden Sands Shea Sugar Scrub, plus the Skyberry Shea Sugar Scrub, and Moroccan Rose Shea Sugar Scrub in eight-ounce sizes.
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