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In-wash Bounce Bursts are a first for the brand.
May 15, 2014
By: Christine Esposito
Editor-in-Chief
Procter & Gamble’s Bounce brand is launching its first ever in-wash fabric care product, Bounce Bursts, which come in bead form that allows consumers to control the amount of the brand's Outdoor Fresh delivered in the wash cycle. “Bounce understands that there are moments when we’re unable to enjoy the scent of the great outdoors and has designed Bounce Bursts to give fabrics that extra boost of Outdoor Fresh scent throughout the day,” said Vedran Miletic, associate marketing director, Procter & Gamble. “For many, the scent of Bounce has been a recognizable staple in their laundry room for generations, and they’ve enjoyed the Bounce Outdoor Fresh scent from the dryer. Now, we’re giving them more of what they love with an in-wash scent booster.”
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