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The collection removes six causes of sweat and body odor in three scents, including its cult favorite Peach & Vanilla Blossom.
April 15, 2025
By: Lianna Albrizio
Associate Editor
With the whole-body deodorant craze taking the personal care world by storm, Secret is leveraging the success of its cult favorite Peach & Vanilla Blossom deodorant by making it into a body wash.
Per Circana data, Secret’s Whole Body Deodorant Peach & Vanilla Blossom was the No. 1 mass skincare launch with 2.2 million in sales.
The brand’s new Whole Body Deodorizing Body Wash is designed to elevate shower routines by turning consumers’ daily deodorant rituals into a full-body experience.
The collection targets and removes six causes of sweat and body odor in three scents. The pH-balanced formula allows for use on the entire body, even intimate areas, offering 24-hour odor protection.
Secret Whole Body Deodorizing Body Wash is available in major retailers in three scents: Light & Fresh; Fresh Lilac & Waterlily; and Peach & Vanilla Blossom.
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