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Investment will accelerate retail expansion and product innovation.
May 8, 2025
By: Lianna Albrizio
Associate Editor
Wonderskin, the beauty brand behind TikTok’s viral peel-off Wonder Blading Lip Stain Masque and other tech-infused cosmetic products, has secured a $50 million minority investment in its Series A funding round.
The round was led by Insight Partners, a global venture capital and private equity firm known for backing high growth companies, including Shopify, Quince, Prose, The Farmer’s Dog and more.
“Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team and our vision,” said Michael Malinsky, cofounder and CEO of Wonderskin. “The resources, expertise and strategic guidance Insight brings will help us forge the next-generation beauty company.”
Officials say the investment marks a “pivotal step” in Wonderskin’s next chapter. This means enabling it to accelerate retail expansion and product innovation. Wonderskin has headquarters in London, an in-house lab and a majority of manufacturing based in the US. The brand first rose to global recognition with its Wonder Blading Lip Stain Masque, a peel-off lip color powered by patented technology.
“We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design and a deep connection to today’s consumer,” said Rebecca Liu-Doyle, managing director at Insight Partners. “Their ability to fuse science, creativity and cultural relevance is rare.”
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