New Product Launches Dominate April Headlines

Here are the Top 10 most-viewed news items on Happi last month. Photo: Shutterstock/rangizzz

Author Image

By: TOM BRANNA

Editor

New product news was popular with Happi readers last month. Here are the Top 10 most-viewed news items on Happi for April, 2025.

  1. It Cosmetics’ New ‘Do It All Radiant Concealer’ Offers Crease-Resistant Technology

2. The Marley Family Honors Bob Marley’s Blazing Legacy with Luxury Fragrance Collection

3. Vera Wang Enters Luxury Fragrance with Love Eau de Parfum

4. Ulta Beauty World Debuts April 26

5. Drake Releases First Eau de Parfum Summer Mink

6. Henkel Unveils Concentrated Formulas for All, Persil and Snuggle Liquid Laundry Products

7. The Fragrance Foundation Unveils 2025 Finalists

8. Mists, Gradual Tanners Are the Moment’s Shiniest Sunless Tanning Products in the US: Spate

9. Unilever Buys Wild Personal Care Brand

10. Inside the New Arena of Men’s Personal Care

Keep Up With Our Content. Subscribe To Happi Newsletters