Nicola Formichetti Named Global Creative Director, MAC Cosmetics

MAC Cosmetics, a unit of The Estée Lauder Cos., appointed Nicola Formichetti global creative director, effective May 19, 2025. A celebrated creative director, designer and cultural icon, Formichetti brings his visionary artistry, genre-defying creativity and consumer-first mindset to the helm of MAC’s global creative strategy. He reports directly to MAC SVP and global GM Aïda Moudachirou-Rébois.

Formichetti’s dynamic approach to creativity, rooted at the intersection of fashion, music, culture and technology, sparks new levels of desirability for MAC, driving its product innovation, creative collaborations and global consumer engagement, according to the company. In his new role, Formichetti will shape the strategy, conceptualization and execution of MAC’s creative vision, elevating the brand’s global image and impact across every touchpoint—from campaigns and social media platforms to product, packaging and immersive retail experiences. He leads a multidisciplinary creative team, building on the brand’s iconic heritage in artistry, trendsetting, limitless self-expression and individuality to deliver bold storytelling that leaves a lasting impression on a global scale.

Once-In-A-Generation Talent

“Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of M·A·C and our global community,” said Moudachirou-Rébois. “Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect creative director to drive the brand into its next exciting chapter.”

Renowned for his genre-defying work with global superstars like Lady Gaga, his creative oversight of some of fashion’s most influential houses, and his reputation for trend-defining collaborations, Formichetti is uniquely equipped to help MAC deliver on its mission to be a brand for “All Ages, All Races, All Genders.” Drawing from his Japanese and Italian heritage, he brings a globally attuned perspective that resonates deeply with MAC’s inclusive ethos. His forward-thinking approach seamlessly integrates technology and digital innovation, pushing creative boundaries and redefining how beauty and fashion engage with global audiences.

“Nicola’s appointment is a bold step forward for MAC and for The Estée Lauder Companies,” said Jane Hertzmark Hudis, EVP and chief brand officer, The Estée Lauder Companies. “Nicola brings the vision, bold creativity and track record to take the M·A·C brand to new heights as it enters its next phase of growth. We are thrilled to bring this level of high-caliber creative talent to The Estée Lauder Companies.”

A Beauty Reimagined Component

“This appointment represents yet another definitive step forward for The Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world,” said Stéphane de La Faverie, president and CEO, The Estée Lauder Companies. “A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. MAC’s tremendous brand equity is most powerful when it evolves with the times—and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression and loyalty.”

“MAC is an iconic brand that has always championed the people and communities that move culture forward,” said Formichetti. “Having previously collaborated with the brand on my Nicopanda collection and the MAC Viva Glam campaign, I’m thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection—and I can’t wait to help bring that to life in a magical way.”