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Brand completes repackaging initiative and more.
April 22, 2014
By: Melissa Meisel
Hain Celestial's Avalon Organics personal care brand recommits to its core message of Consciousness in Cosmetics – especially for Earth Day. With this in mind, the brand proudly transitioned its hair and body products to 100% recycled PET packaging. Additionally, the brand has moved bottle production closer to the product manufacturing facility in Southern California, helping to reduce transportation fuel and lower the carbon footprint of these bottles by 46%, according to the company. Overall, these changes were estimated to result in an annual reduction of approximately 258,000 kg of CO2 emissions, and a reduction in energy consumption of over 2.2 million kWh of energy – enough to power 208 homes for an entire year. As a result of these efforts, Avalon Organics received the prestigious Responsible Packaging Award presented by the Responsible Packaging Committee of the Sustainable Food Trade Association in 2012.
The Avalon Organics brand is also committed to making formulas that are gentle on the environment. In 2014, the brand announced that its hair and body formulas were verified biodegradable by an independent lab and has begun adding this information to labels.
So this year, join the Avalon Organics brand as it celebrates Earth Day. More info: www.avalonorganics.com
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