Curie Taps ‘Bachelor in Paradise’ For Campaign

Entrepreneur Sarah Monet first introduced the world to her personal care brand Curie in 2018 on Shark Tank.

Seven years later, consumers have taken the bait on its personal care items as the brand expanded into Amazon, Walmart and Target. To celebrate the brand’s retail growth, it’s teaming with “Bachelor in Paradise” alumni on its first integrated marketing campaign to generate buzz around pit care.

The campaign, Pit Paradise, will run from June 23 to July 20 and afford consumers a chance to enter a sweepstakes to win $10,000 to spend for a trip for two to “Pit Paradise.” Curie is also offering “Pit Perks” every Friday beginning June 27. The first gift with purchase will be Arrae supplements for the first 100 orders.

Marketing Events

In addition to influencer content across Instagram and TikTok, Curie will be popping up “Out-of-Home” advertising (OOH) postings for a week across New York City in the SoHo, LES and East Village areas and LA’s West Hollywood and Silverlake.