Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Launch is the largest in the retailer’s history in North America.
September 4, 2025
By: TOM BRANNA
Editor
Rhode, the beauty brand founded by Hailey Rhode Bieber, has officially launched at Sephora online and in all stores across the US and Canada, with additional plans to roll out to the UK this fall.
The brand debuted in June 2022 with a line of edited, efficacious skincare and high-performance color cosmetics. Each launch has garnered unprecedented demand, inspiring category and culture shifts at large.
This launch comes on the heels of ELF Beauty’s $1B acquisition of Rhode, signaling the next chapter of Rhode as they look to bring the brand to more people in the US and around the world.
This entry to retail marks Rhode’s next chapter of growth. Also, the launch is slated to be the largest in the retailer’s history in North America.
Hailey Rhode Bieber, founder, chief creative officer, and head of innovation of Rhode and strategic advisor to ELF Beauty, commented,
“My goal since day one has been to bring rhode to as many people as possible, however they prefer to shop, whether that’s online or in-person. Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”
At Sephora, customers can expect the visual identity the brand has built through past activations and community pop-ups, inclusive of classic grey glossy builds with sleek soft edges and mirror moments for content.
Sephora will carry Rhode’s core product assortment, including its iconic Peptide Lip line, game-changing skincare, and “perfectly-pigmented” blush.
To celebrate the new partnership, Rhode and Sephora will also bring back three of Rhode’s previously limited-edition Peptide Lip Treatments and Tints (Strawberry Glaze, Salty Tan, and Jelly Bean), making them permanent to Rhode’s lineup.
Priya Venkatesh, global chief merchandising officer at Sephora, said,
“We’ve been liaising with Hailey Bieber for a while and had our eyes on Rhode since it burst into the industry. We couldn’t be more excited to welcome Rhode to our portfolio of best-in-class brands and to bring it to our beauty fans, starting in the US and Canada today, followed by the UK.”
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
