Marketing News

Medipeel Expands Across Europe with Printemps Debut

The launches follow the successful atrium pop-up at Printemps Haussmann in July and August, where the brand ranked No. 2 overall and No. 1 in skincare, leaving a strong impression on local consumers.

Author Image

By: Lianna Albrizio

Associate Editor

The professional derma-aesthetic brand Medipeel is accelerating its European expansion through key launches in France and the UK, building on strong momentum in principal markets including the US, Japan and Southeast Asia, officials said.

Medipeel strengthened its Western European presence with official debuts at two Printemps stores in France. The brand is preparing for its upcoming launch at the Printemps Haussmann flagship in Paris, long regarded as a hallmark of French luxury and a leader in European beauty trends. The Brest location, situated in a key commercial hub in western France, will serve as a strategic base for the brand’s nationwide expansion.

The launches follow the highly successful atrium pop-up at Printemps Haussmann in July and August, where the brand ranked No. 2 overall and No. 1 in skincare, leaving a strong impression on local consumers.

Standout products such as the Red Lacto Collagen Wrapping Mask and the Young Cica PDRN line emerged as clear favorites, showcasing the brand’s technological expertise and K-derma sensibility. Per Spate, PDRN serum is the moment’s fastest-growing skincare product next to panthenol creams.

Through the Printemps launch, the brand will introduce Medipeel’s signature lines, ranging from neck creams to peptide eye creams and eye patches, alongside a phased rollout at Korean Cosmetics stores across France.

Global Launch Event

Meanwhile, Medipeel will further boost its brand visibility with a major global launch event in London. The “Medipeel UK Launch Event—Science in Red” will run across online and offline channels in collaboration with GlamTouch, London’s premier K-beauty select shop. GlamTouch, located in the heart of Bloomsbury, is a premium K-beauty retailer that offers London consumers a direct, immersive introduction to Korean skincare.

The upcoming event will feature an in-store pop-up and hands-on product demonstrations, with around 400 influencers from the UK and across Europe helping to amplify the launch through social media.

Keep Up With Our Content. Subscribe To Happi Newsletters