Sally Beauty’s New Ion Collection Reverses Damage In Minutes

Sally Beauty has added to its Ion Collection with the debut of Ion 24K.

The collection is built with Trichpower Science, a molecular technology that takes hair back to a more natural state.

The collection is the result of a recent survey which found that 40% of US beauty consumers identified hair damage as a priority concern.

“At Sally Beauty, our focus is on delivering exclusive innovation that meets the needs of today’s consumer,” said Katherine Buckland, vice president of Own Brand Product Development at Sally Beauty. “Our new products represent how we’re evolving our portfolio with purpose. From Ion 24K to our expanding range of tools, each collection delivers professional-quality performance while making great hair more accessible and more personal.”

The Ion 24K Collection

The collection includes four new products.

Rapid Recovery Peptide Leave-In Hair Treatment helps reverse damage from root to tip in three minutes while maintaining up to 87% of hair’s natural foundation after bleaching. Consumers can save over 60% versus the leading competitor.

Metal & Mineral Neutralizing Spray reduces metal and mineral deposits from the hair and scalp. When used as a pre-treatment before hair color, the spray ensures even absorption of hair color.

pH Perfector Purifying Shampoo cleanses and removes buildup while balancing hair’s pH. When used with the Ion 24K Rapid Recovery Leave-In Hair Treatment, it helps restore and strengthen hair, leaving it softer, healthier and more resilient in one use.

Charcoal Detox Shampoo lifts impurities from the hair and scalp while locking in moisture to protect the hair cuticle.

Sally Beauty will expand its assortment of Ion tools by unveiling a new collection that will join the award-winning line-up this spring.

Ion 24K is available in the Sally app and online at SallyBeauty.com with an in-store rollout beginning Feb. 9.