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The affordable luxury haircare brand founded by the team behind It's a 10 Haircare is now available at Amazon, CVS, H-E-B and Giant Eagle.
February 23, 2026
By: Lianna Albrizio
Associate Editor
Cloud Haircare, the affordable luxury haircare brand founded by the team behind It’s a 10 Haircare, is continuing its national rollout across retail and e-commerce channels. The brand is available on Amazon alongside new launches at CVS, H-E-B, Giant Eagle and an upcoming expansion to Sally Beauty in April.
The expansion builds on Cloud’s growing retail footprint, including its existing nationwide presence at Walmart.
Cloud Haircare is available in 2,700 CVS locations nationwide, 150 H-E-B stores and 150 Giant Eagle stores. The brand’s collections deliver hydration, strength, body and shine without weighing hair down – priced at under $10. Each product is vegan, free from gluten, parabens and SLS/SLES and housed in packaging made of post-consumer recycled materials.
Most recently, Cloud Haircare introduced its newest innovation, the Glow Collection, a four-product lineup including a shampoo, conditioner, texture crème and texture spray.
The brand’s full assortment is available exclusively at cloudhaircare.com.
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