Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Introduces Concentrated Liquid Formulas and nature-inspired fragrances to elevate the laundry experience.
April 8, 2026
By: Lianna Albrizio
Associate Editor
After over 100 years in the business of freshness, laundry brand Purex is elevating the cleaning experience by folding in concentrated liquid formulas and nature-inspired fragrances into its portfolio.
The reimagination includes brighter, fresher packaging and more concentrated cleaning power load after load.
“Purex laundry detergent has been trusted in households for generations,” said Julia Galotto, vice president of marketing at Henkel. “This relaunch modernizes the brand while staying true to what makes it reliable – now with more concentrated cleaning power and long-lasting scents – giving families the clean and long-lasting freshness they love.”
Purex liquid laundry detergents use a more concentrated formula that delivers more cleaning power. The brand’s new bottles use 50% recycled plastic to further the brand’s commitment to making laundry day more sustainable.
Purex liquid laundry products provide a powerful clean against 99% of everyday stains. Purex Advanced Oxi with Odor Fighter liquid laundry detergent attacks tough stains and odors.
While alluring scents have long been a priority for the brand, Purex Fresh Mountain Breeze, Lavender Fields and Advanced Oxi with Odor Fighter liquid laundry detergents now offer 45 days of long-lasting freshness. Purex Crystals Scent Boosters also feature an updated claim of up to 21 weeks of long-lasting freshness out of storage.
Across the portfolio of Purex liquid detergents, inclusive of premeasured detergent pacs and Purex Crystals Scent Boosters, a sleek new design emphasizes the freshness of nature.
The upgraded Purex laundry product formulas and refreshed packaging are rolling out at retailers nationwide.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
