Arxada, a leader in innovative solutions for the personal care industry, announces the launch of Geomulse Cleanse, a finished concentrate formulation for makeup removal wipes, debuting at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day. 

Designed to meet rising consumer expectations for both performance and skin mildness, Geomulse Cleanse delivers effective cleansing while remaining gentle on skin. The formulation efficiently removes waterproof makeup and is built with naturally derived ingredients, supporting today’s clean and conscious beauty trends. 

“Geomulse Cleanse reflects how we’re evolving finished concentrate solutions—helping formulators move faster without having to trade off cleansing performance or skin mildness,” said Prema Khanka Bohra, senior director of marketing, Home and Personal Care, Arxada.

Key benefits of Geomulse Cleanse include: 

• Finished wipe formulation designed to reduce development complexity 
• Effectively removes waterproof makeup 
• Naturally derived ingredients aligned with modern formulation goals 

The launch of Geomulse Cleanse comes as demand for makeup‑removal products continues to grow.

According to Grand View Research, the global makeup remover category is expected to reach more than $2.5 billion by 2030, driven by heavier, longer‑wear makeup formats and consumer expectations for fast, convenient cleansing solutions that remain gentle on skin.

NYSCC Suppliers’ Day Booth No. 1454 | Website: https://explore.arxada.com/geomulse-cleanse-ad-lp