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Over 2,000 consumers attended Sugarwrld to experience the brand’s new Sugarcoat Gloss Balms.
June 3, 2026
By: Lianna Albrizio
Associate Editor
Teen skincare brand Sincerely Yours is basking in the sweetness of the summer sun and boardwalk strolls with the launch of its new Sugarcoat Gloss Balms.
Hosted by co-founders Salish Matter and Jordan Matter, the immersive event welcomed more than 2,000 brand fans and creators for a morning of carnival-inspired activations, exclusive merchandise, product giveaways, interactive installations and meet-and-greets centered on community awareness.
The event centerpiece was the launch of the new Sugarcoat Gloss Balms, which debuted at Sephora last month, alongside the release of Sincerely Yours’ new limited-edition hoodie featuring a built-in gloss pocket inspired by the balm launch.
“Santa Monica is really where I came out of my shell and built confidence in front of the camera, so it means a lot to celebrate there and share this place with everyone,” said Salish Matter. “I just want it to feel fun and personal, and to actually get to meet everyone.”
Notable attendees included Khloe Kardashian; Jen Atkin; Dhar Mann; Rebecca Zamolo; Nidal Wonder; Alan Chikin Chow; Markell Washington; Not Enough Nelsons Family; and more.
The event was free to attend and sold out one hour after tickets were released, an achievement brand officials say underscores the continued momentum behind the brand and its uniquely engaged Gen Alpha audience. Attendees also received complimentary access to the activations, games, experiences, product sampling and giveaways, reflecting Sincerely Yours’ commitment to creating meaningful IRL experiences for its community.
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