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In collaboration with perfumer Michael Carby, the follow-up to Summer Mink is billed a woody, aromatic fragrance.
June 8, 2026
By: Lianna Albrizio
Associate Editor
Better World Fragrance House, the luxury fragrance lifestyle brand founded by global recording artist Drake, has launched a follow-up to its debut fragrance Summer Mink: Cloudar.
The new eau de parfum embodies what marketers call “quiet confidence and lasting presence.” The launch comes one year after Summer Mink, the brand’s debut eau de parfum and reportedly one of Ulta Beauty’s most successful fragrance launches of 2025.
In collaboration with perfumer Michael Carby, Drake has created a woody, aromatic fragrance that plays between light and dark, softness and strength. The composition reflects his influence on modern fragrance rooted in subtlety, sensuality and emotional resonance, the makers say.
“We wanted Cloudar to be distinct without feeling overpowering,” said Matte Babel, BWFH co-founder and a member of Drake’s management team. “It’s effortless, fresh and light—something you can wear every day because it’s right for almost any situation. It works just as well on a Saturday morning as it does at dinner that night.”
Cloudar opens with mandarin and nashi pear, brightened by the warmth of crystallized ginger. The heart remains clean and textured, with clary sage, jasmine sambac and lily of the valley. Tonka bean, vetiver and atlas cedar form a smooth base.
Cloudar’s signature spherical vessel is reimagined in what the makers call a “timeless cream hue” with an opaque matte finish, resting on a refined rectangular base that mirrors the scent’s understated cloud-like softness while elevating its sense of quiet luxury.
“Following the remarkable success of Drake’s first fragrance launch with Ulta Beauty, we saw firsthand the powerful intersection of scent, culture, storytelling, and community,” said Linda Suliafu, vice president of merchandising, Ulta Beauty. “As fragrance continues to outperform within our own business, we remain focused on introducing brands and launches that inspire discovery and deepen emotional connection with our guests. This exclusive second fragrance reflects the kind of highly sought-after, culturally relevant offering that strengthens our prestige assortment and reinforces Ulta Beauty as a destination for fragrance innovation for all.”
The 3.4 oz EDP spray retails for $152 at betterworldfragrancehouse.co, with an exclusive retail debut at Ulta Beauty locations nationwide and on Ulta.com beginning June 7. At launch, the Ulta assortment will include the eau de parfum spray, one-ounce eau de parfum for $84 and travel spray for $38, with international rollout to follow.
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