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Ashley Tisdale French brings her personal care brand’s signature mood-driven rituals to the retailer nationwide.
June 14, 2026
By: Lianna Albrizio
Associate Editor
Being Frenshe, the wellness brand founded by Ashley Tisdale French and developed in partnership with Maesa, has launched into Ulta Beauty.
The launch follows momentum for the Maesa-owned brand, which has reportedly surpassed $250 million in sales since its debut in 2022 and recently exceeded $100 million in annual point-of-sale sales. Being Frenshe says it helps consumers identify how they want to feel and discover scent-powered rituals intentionally designed to support those emotional needs. Through MoodScience Scent Technology, the brand says it has created a new way for consumers to engage with self-care, blending fragrance, wellness and innovation to support emotional well-being through accessible everyday rituals.
“Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel,” said Ashley Tisdale French, founder of Being Frenshe. “We’ve always wanted to make wellness approachable and personal, helping people start with their mood and build simple rituals around it. Launching at Ulta Beauty is an incredibly exciting milestone because it allows us to introduce Being Frenshe to even more people and continue making these everyday wellness moments accessible to all.”
The brand’s signature Cashmere Vanilla collection has emerged as its top-selling scent franchise, with Cashmere Vanilla Hair, Body & Linen Mist reportedly becoming the No. 1 body mist in mass retail in 2025. Across the portfolio, one Being Frenshe Hair, Body & Linen Mist sells every seven seconds, while the bestselling product has earned more than 4,700 five-star reviews. Together, these milestones reflect the strong consumer connection and loyalty driving the brand’s continued growth.
“At Ulta Beauty, we’re committed to curating a differentiated assortment that reflects the evolving ways our guests engage with beauty, body care and wellness,” said Penny Coy, senior vice president of merchandising, Ulta Beauty. “Being Frenshe has built a loyal following through its unique blend of fragrance, body care and mood-inspired rituals, reflecting the growing connection beauty lovers see between self-care, wellness and beauty. As body care continues to be an area of engagement for our guests, we’re thrilled to bring Being Frenshe to Ulta Beauty stores and Ulta.com this summer. The brand offers a distinctive perspective on everyday wellness, and we look forward to introducing both new and existing guests to its thoughtful approach to self-care.”
Being Frenshe will be available at Ulta.com beginning June 14 and in Ulta Beauty stores nationwide beginning June 22 with the full assortment available in store starting July 12.
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