P&G Teams Up With AAP

On the heels of the launch of its Safe Home consumer education campaign, The Procter & Gamble Company debuted a collaboration with the American Academy of Pediatrics (AAP).

The two will work together to equip parents with information and tools they need to keep their homes and families safe, according to P&G.


In the spirit of National Poison Prevention Week, much of this effort will focus on education surrounding the correct use and storage of household cleaning and fabric care products.

“P&G is and always will be fully committed to ensuring the health and safety of the consumers who use our products, particularly those with young children in their home,” said Alex Keith, vice president P&G, Fabric Care, North America. “Our collaboration with the AAP is an excellent way to reach parents with educational information from their most trusted source—their pediatrician.”

The P&G and AAP efforts are designed to keep parents informed and prepared. AAP content containing general home safety tips, as well as specific information on how to keep various areas of the home safe and secure, will be made available to parents and other caregivers on HealthyChildren.org, the AAP’s parenting website. Information on these topics also will be available on the Safe Home hub of P&G’s “Home Made Simple” website. P&G will support distribution of AAP educational patient brochures to pediatricians across the country as another resource to help inform parents.