Lancome Goes For Jason Wu

Lancôme is teaming with hot celebrated fashion designer Jason Wu on a collection that will hit stores in September.

With “a self-proclaimed adoration for women and enhancing the female form, his talent is a natural fit for Lancôme,” noted the L’Oréal-owned cosmetics firm.

First Lady Michelle Obama donned Wu-designed gowns to her husband’sinauguration parties in 2009 and just last month.

“Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancome’s brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman,” said Silvia Galfo, SVP of marketing.

“What was so intriguing about partnering with Lancome, beyond the quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly sexy, modern and confident woman, much like the women I design for,” said Wu.