Oriflame Concludes Diamond Conference

BRAZIL: Oriflame wrapped up its 45th anniversary celebration at its Diamond Conference in Rio de Janeiro. More than 1,000 participants, including Oriflame’s top leaders, gathered for the occasion, which kicked off on Jan. 23.

The conference was the first in a series of landmark events this year and the theme is “45 Years of Fulfilling Dreams.”

“My brother Jonas and I dreamed of success and we’re overwhelmed when we look at the company’s achievements,” said Oriflame co-founder Robert af Jochnick. “However, what really makes me happy is the lives we’ve helped change. Oriflame’s business opportunity has enabled so many people to fulfill their dreams–they’ve put their children through school, had the chance to become entrepreneurs and grow as individuals. This is such an inspiration to Jonas and me as we celebrate our 45th anniversary.”

“Oriflame’s success is based on our ability to innovate and inspire consultants and customers (and) 2012 is no exception,” said CEO Magnus Brännström. “We have strong product launches and we are planning for the future with our sustainability measures, both when it comes to launching our most ethically and environmentally aware product range and in the steps we are taking for our planet, our people and our communities.”

Oriflame’s anniversary celebrations will culminate this summer. In August, 5,000 of the firm’s leaders from around the world will meet in Stockholm for its Gold Conference, according to the company.